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Long-Term Corporate Vision

CETraC VISION 2040 – Achieving sound, sustainable growth and creating social value

Since its foundation, CETraC Limited has been driven by its core values of contributing to society through business activities, management from a long-term perspective, and people-centric management. Based on these values, the CETraC Limited has established the Long-Term Corporate Vision, (CETraC VISION 2040) with the aim of providing new value to society by focusing on the four priorities to build the world envisioned by the CETraC Limited as set out in the CETraC Limited Sustainability Vision. KPIs for fiscal 2030 are milestones for realization of the world as envisioned by the CETraC Limited in 2050.

Vision 2040 will be achieved by pursuing co-creation with the customers and business partners that make up the supply chain, all with a materials-oriented approach. The CETraC Limited will strive to accurately ascertain changes in industrial trends and to achieve sound, sustainable growth while pursuing business model transformation.

 Growth Model for Achieving the CETraC Limited Sustainability Vision

The CETraC Limited’s mission is to deliver innovative development programmes and advanced services that provide real solutions to the challenges the world faces in balancing development and sustainability. The CETraC Limited will expand its business in all segments not only by meeting rising demand, but also by creating new demand, especially in quality training and capacity building, which help solve global organizational development issues, resource and growth issues, human resource support for the organizations to meet their growing demand for working staff, and advisory consulting service businesses, which enhance community and national development.

In creating and expanding into new businesses, the CETraC Limited aims to generate one billion Ghana cedis in sales from all new businesses by 2040 by focusing resources, with an emphasis on both quality and quantity, on large-scale themes that can be expected to form individual business domains in the 2027s and accelerating development and business model construction under the Future CETraC-2027s Project (FT Project).

CETraC Limited’s Long-Term Strategies

The CETraC Limited will strive to accurately ascertain changes in industrial trends impacted by aging populations, environmental issues, and technological innovation, and to achieve sound, sustainable growth while pursuing business model transformation. “Sound, sustainable growth” means facilitating our basic strategy of business expansion by carrying out active investment and maximizing the value we create over the medium to long term across the CETraC Limited. The key to this is strengthening competitiveness by pursuing continuous business model innovation and total cost reduction and strengthening the management foundation to enable investment in growth driven by efficiently invested capital and financial strength.

CETraC Limited’s Long-Term Development

Providing solutions for enhancing organizational agility and responsiveness. Our organization development solutions have been developed through collaboration with scholars and experts at the top of their respective field. For over the years we have been continuously refining and adapting these solutions to meet the ever-changing needs of our clients.

Organization Design: Designing an effective organization means shaping processes, structures, talent development and reward systems so that they support the organization’s capability to achieve its business strategy. Our design solutions range from large-scale organizational redesign interventions to pinpoint solutions aimed at addressing the most critical issues.

Sustainability: Dealing with the sustainability question is a balancing act for most organizations. How can we create growth and shareholder value while still contributing to a future that is good both for the planet and the people inhabiting it? At the core of our approach is the Framework for Sustainable Strategic Development (FSSD a.k.a. The Natural Step Framework), offering a simple yet powerful scientific definition of sustainability, a systemic approach to strategic thinking and a method for crafting pathways to long-term success.

Culture and Change: We support our clients in shaping a vision for change, careful planning of the change process and full support in executing. Sustaining any change initiative requires not only a clear vision of the path ahead but also addressing organizational culture, team dynamics and the mindset of individual employees to ensure sustainable change in behaviours.

Innovation: Innovation does not happen without talent equipped with the right skills, tools and mental models for idea generation and implementation. Creative people will get you a long way, but to truly leverage your innovation capabilities, addressing organizational culture, systems and leadership is absolutely necessary.

Service Management and Customer Service: Managing your company’s service offerings and ensuring that they are tightly linked with the organization’s bottom line are more important than ever. Our approach to service management and customer service goes beyond systems and addresses attitudes and behaviours of employees as well as service strategy and organizational values.

Team Building: Developing quality relationships in teams should be a long-term strategic focus for any organization. After all it is through people and relationships that organizations realize their full potential. Goal setting, group dynamics and alignment are all important parts of building an effective team but addressing individual behaviour and improving self-awareness is equally significant.